Author Archive

Alyssa Milano vs. The Old Spice Guy

In case you’ve missed it, Old Spice has ramped up their guy on a horse campaign, hiring the same actor to do several YouTube videos in response to people on the Internet (mostly on Twitter). Following some intense flirting the day before, Alyssa Milano suggested there was more to this: The brilliant marketers at Old [...]

Read Full Post »

Twitterlebrities I Just Don’t Understand

So Oprah and Ashton Kutcher are big celebrities, and they go on Twitter, and tah-dah, they are Twitterlebrities. Then we have the Robert Scoble’s and the Guy Kawasaki’s – the technical wizards, self-help, and marketing gurus. Celebrities in their fields. Then we have those Twitterlebrities that just don’t make any sense. I found a few. [...]

Read Full Post »

Jonas Brothers

Grown-ups beware, the Jonas Brothers have taken over Twitter! Trending topic, all day long – #jonaswebcast Give credit where credit is due, though – rather than being like all those other celebrities who only follow each other, the Jonas Brothers (or, rather, their marketing people), just don’t follow anyone at all. Bad strategy – could [...]

Read Full Post »